The FOOD in Food Design

An introduction to all aspects of FOOD to consider in Food Design

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Food is the first half of Food Design. A food designer should understand food, as well as Design. Only understanding food, really understanding food, one can design it.

This course will teach you to broaden your perspectives on food, and what food means, and will help you to widen your horizon when designing food. This course will train you to think like a food designer.


Whether you are a chef wanting to design dishes, a product designer wanting to design with the food material, a restaurant owner, a food truck lover, or an event designer, you need to really understand FOOD in order to be a successful food designer.

This course will get you there.

This course will take you through all the aspects related to food that a food designer should take into account when designing food: starting from the interaction with the five senses, to understanding who you will be designing for, all aspects of where and how we eat, and the psychological and social aspects of eating.



With this course you get:

1) the content delivered through 18 Video Lectures

2) 8 hands on activities to start exercising your Food Design muscles

3) 9 quizzes to test what you've just learnt

Course Curriculum

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  Before we start
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Throughout the course there will be Food Design activities for you to do. You learn more when you experience things, so these activities give you the opportunity to make, write, and think like a food designer.

By completing these activities, not only you will really start learning what a Food Designer does, but you will also start building your Food Design PORTFOLIO!

Your Instructor

Dr. Francesca Zampollo
Dr. Francesca Zampollo

"I’m a future-optimist stargazer working for this Earth’s evolution through unity. I’m the Founder and Chair of Inspiration at the Online School of Food Design. And I love Pizza."

Dr. Francesca Zampollo is a Food Design Thinking researcher, consultant, teacher, and keen public speaker. She is the founding editor of the International Journal of Food Design, the first and only academic journal of Food Design, the founder of the International Food Design Society, and she organized the first, second, and third International Conferences on Food Design. Francesca earned a PhD in Design Theory applied to Food Design in 2014 and she taught Food Design and Design Theory at London Metropolitan University and Auckland University of Technology as a full-time senior lecturer and researcher. For the last eight years, Francesca worked on developing the Food Design Thinking methodology, as a food-specific branch of Design Thinking ( Francesca founded the Online School of Food Design© in 2016, and she now works as a consultant and as a teacher bringing the Food Design Thinking methodology to companies and individuals.

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!