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The DESIGN in Food Design

The DESIGN foundation, skills and tools needed in Food Design

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Design is the second half of Food Design. A Food Designer should understand food, as well as Design. This course will show you what Design really is, and will show you HOW to design food, by training your skills and giving you the tools you need to design compelling, interesting, emotional solutions people will love.


 

Whether you are a chef wanting to design dishes, a product designer wanting to design with the food material, a restaurant owner, a food truck lover, or an event designer, you need a Design approach to be a successful food designer.

This course will get you there.

In this course answers the questions: What does it mean to design? What does a food designer do?

We’ll look at the relationship between shape and function, and we’ll understand what it means to design for an experience, for meanings, for emotions. We’ll dive into the core of designing with food, as opposed to other materials, and we’ll see how designing food is more than designing the food itself.

We’ll then understand what a design process is, and how creativity works and what’s the link with design. Finally this course gives you the tools, the Design Thinking tools, for you to immediately start your Food Design journey.

 

THE VALUE OF THIS COURSE

With this course you get:

1) the content delivered through 16 Video Lectures

2) 7 hands on activities to start exercising your Food Design muscles, and 1 full Food Design Project

3) 10 quizzes to test what you've just learnt

Class Curriculum


  Free Food DESIGN pills
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  Before we start
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  What is Design?
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  Food Design: between Shape and Function
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  Service Design
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  Food Design beyond the 5 senses
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  The Design Process
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  Creativity
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  Design Thinking for Food Design
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  New Trends
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  What type of Food Designer are you?
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  You are done!
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Hands on ACTIVITIES

Throughout the course there will be Food Design activities for you to do. You learn more when you experience things, so these activities give you the opportunity to make, write, and think like a food designer.

By completing these activities, not only you will really start learning what a Food Designer does, but you will also start building your Food Design PORTFOLIO!

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Your Instructor


Dr. Francesca Zampollo
Dr. Francesca Zampollo

Francesca has a PhD in Design Theory applied to Food Design, an MA by Project in Food Design, a BA in Industrial Design and a Postgraduate Certificate in Learning and Teaching in Higher Education. Francesca doesn't like talking about herself in third person, so she is switching to first person now…

Hi! better… People say I'm a bit nuts about Food Design, but that's ok, because I'm really in love with this discipline! That's why I am fully committed to help you in your career, and I want you to become an amazing Food Designer. I want you to know that you are learning from someone with a combination of expertise that nobody else out there has.

I am the Founding Editor of the International Journal of Food Design, the first and only academic, peer-reviewed journal on Food Design, published by Intellect. In 2009 I founded the International Food Design Society, and since then organised the First International Symposium on Food Experience Design (London, November 2010), which was the first academic conference on Food Design, the International Conference on Designing Food and Designing for Food (London, June 2012), the Second International Conference on Food Design (NYC, November 2015), and the 3rd International Conference on Food Design (February 2017). I taught Food Design and Design Thinking at London Metropolitan University and Auckland University of Technology as a senior lecturer. You can find my publications here. I am an award winning Food Designer, a Food Design researcher, consultant and a public speaker often invited to talk about Food Design, Food Design Thinking and my project In Search of Meaningful Food.

In short I'm just someone with a big passion for food, Design and teaching. All these passions led my career and have now merged in this school. =)


Get started now!